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The Chat Quotient vs Interakt (2026): WhatsApp API platform or CRM inside WhatsApp Web for small businesses?

Interakt is a customer engagement platform built on the WhatsApp Business API, popular with small businesses and online stores in India. The Chat Quotient is a Chrome extension that adds a CRM to WhatsApp Web. The choice is between an API platform with store integrations and a lightweight CRM on the number you already use.

  • Published
  • Last verified
  • 7 sources

Verdict

Choose The Chat Quotient if you want a CRM pipeline, AI replies and paced campaigns inside WhatsApp Web on your existing number, with simple per-user pricing and no Meta template charges. Choose Interakt if you need a shared team inbox, official template campaigns, a chatbot builder or Shopify and payment integrations for a store.

Verdict

Choose The Chat Quotient if

  • You sell through WhatsApp chats and want leads, follow-ups and notes inside the chat window
  • You want to keep working in WhatsApp Web on your current number with no API application or provider
  • You want AI Reply, Chat Summary, auto-translation and an AI Agent on a flat per-user price
  • You do not want Meta message charges added to your plan fee

Verdict

Choose Interakt if

  • You need official WhatsApp Business API features such as Meta-approved template campaigns at scale
  • You need a shared inbox where several agents answer from one place, across WhatsApp and Instagram
  • You run a Shopify or WooCommerce store and want catalogue, order and payment tools connected to WhatsApp
On this page
  1. At a glance
  2. Who each product is best for
  3. Feature by feature
  4. Setup requirements
  5. AI and automation
  6. CRM, pipeline and campaigns
  7. Pricing and limitations
  8. Recommendation by use case
  9. Frequently asked questions
  10. Sources

At a glance

  • Yes
  • Partial
  • No
  • Not publicly documented
CriterionThe Chat QuotientInterakt
Where it runsChrome extension inside WhatsApp Web[1]Web platform built around the WhatsApp Business API[5]
WhatsApp Business API requiredNo[1]YesWhatsApp Business API is the core product[5]
Keeps your existing numberYesWorks on your existing number[1]PartialPossible through coexistence if the number is active on the WhatsApp Business app. Otherwise a number must be moved to the API[7]
Shared team inboxPartialPer-user seats, each in their own WhatsApp Web[3]YesShared team inbox on every plan[5][6]
Bulk campaignsYesPaced individual messages with daily limits and opt-outs[4]YesBulk WhatsApp campaigns using templates[5][6]
Chatbots and AI agentsYesAI Agent with goals and step-back conditions[4]YesNo-code chatbot builder and AI agents[5][6]
Starting priceFree Basic plan, then $12 per user per month[3]Growth from $55 per month plus taxes, plus template charges[6]

Who each product is best for

The Chat Quotient

Owner-led businesses and small sales teams who sell in WhatsApp chats and want a WhatsApp CRM with AI and campaigns, without applying for the API, picking a provider or moving their number.

Interakt

Small businesses and online stores that want the official WhatsApp Business API with a shared inbox, template campaigns, chatbots and store integrations, and that accept the plan fee plus Meta template charges.[5][6]

Feature by feature

The two products solve different layers of the problem. Feature names come from each vendor's own pages.

CriterionThe Chat QuotientInterakt
Lead pipeline and CRMYesVisual kanban with multiple pipelines[1]YesA separate Sales CRM product with lead owners and statuses, sold on its own plan[5][6]
Notes, reminders and follow-upsYesNotes, to-dos and reminders per chat, with cold-lead alerts[1][2]Not publicly documented
Shared team inboxPartialEach user works in their own WhatsApp Web[3]YesOmnichannel inbox for WhatsApp and Instagram[5]
Multiple channelsNoWhatsApp only[1]YesWhatsApp and Instagram, with RCS on Enterprise[5][6]
Quick repliesYes[2]Not publicly documented
Scheduled messagesYes[2]Not publicly documented
Store and payment integrationsNoStandalone, no third-party integrations[1]YesShopify on Starter and above, plus Razorpay, PayU or WooCommerce[6]

Setup requirements

CriterionThe Chat QuotientInterakt
Official WhatsApp Business API requiredNo[1]YesInterakt is a WhatsApp Business API platform[5]
New phone number requiredNoWorks on your existing number[1]PartialCoexistence lets a number active on the WhatsApp Business app connect. It must not be a virtual number or a personal account, and needs a Facebook Business Manager account[7]
Browser extension requiredYesChrome[1]NoWeb platform[5]
Third-party provider (BSP) or other infrastructureNo[1]YesInterakt is the provider, with a Facebook Business Manager account[5][7]

AI and automation

CriterionThe Chat QuotientInterakt
AI reply suggestionsYesOne-click AI Reply from your knowledge base[2]Not publicly documented
AI agent or chatbotYesAI Agent handles leads, then steps back when its goal is met[4]YesAI agents that answer queries and qualify leads, plus a no-code chatbot builder[5]
Chat summariesYes[2]Not publicly documented
Auto-translationYes[2]Not publicly documented

CRM, pipeline and campaigns

CriterionThe Chat QuotientInterakt
Bulk messagingYesCampaigns from CSV, groups, labels or pasted lists[4]YesBulk WhatsApp campaigns from the Starter plan[5][6]
How campaigns are sentIndividual paced messages, not official API template broadcasts[4]WhatsApp templates, with charges above the free limit[6]
Sending pace and limitsYesRandom intervals, daily limits and business hours[4]Not publicly documented
Opt-out handlingYes[4]Not publicly documented
Campaign click and conversion trackingNoNo click or conversion tracking[4]PartialFrom the Growth plan[6]
Team seatsPer-user plans[3]Unlimited agents on Marketing and Support plans. The Sales CRM includes 5 agents, extra agents Rs.499 per month[6]

Pricing and limitations

Public list prices on the date shown. Interakt prices its Marketing and Support plans in USD and its Sales CRM and AI agents plans in INR, all marked as plus taxes. Interakt's pricing page did not list per-message template rates in the text checked, so those cells say so.

CriterionThe Chat QuotientInterakt
Free planYesBasic, free forever, up to 20 leads[3]Not publicly documentedStarter shows its price as Not Applicable. A free trial is offered[6]
Entry planStandard, $12 per user per month ($10.00 billed yearly)[3]Growth, $55 per month plus taxes. Unlimited agents, WhatsApp and Instagram[6]
Higher planPro, $29 per user per month ($24.17 billed yearly)[3]Advanced, $69 per month plus taxes. Adds auto-assignment, branching chatbots and calling[6]
Top planPro is the highest listed plan[3]Enterprise, on request[6]
Sales CRM and AI agentsCRM and AI Agent included in every plan, within plan limits[3]Sales CRM Rs.2,499 per month plus taxes (5 agents). AI agents Rs.2,499 per month plus taxes with 100 free AI messages, then $0.011 per message[6]
Meta template chargesNoNo per-message fees from The Chat Quotient[3]YesTotal monthly billing is the subscription plus template charges above the free limit. Rates were not shown in the page text checked[6]
Free trial on paid plansYes[3]Yes14 days, no credit card required[5]

Limitations to know about

  • The Chat Quotient does not use the WhatsApp Business API, so it cannot send official template broadcasts. Campaigns are individual paced messages.[4]
  • The Chat Quotient does not offer a shared multi-channel inbox, store integrations or syncing with other CRMs.[1]
  • The Chat Quotient's Basic plan is capped at 20 leads and Standard at 100 leads.[3]
  • Interakt's total monthly cost is the plan fee plus WhatsApp template charges above the free limit, and its prices are shown plus taxes.[6]
  • Interakt's own pages describe two ways to use an existing number, coexistence or moving it to the API, and older articles conflict. Confirm the current behaviour with Interakt before connecting a number.[7]

Recommendation by use case

  • Use case

    A solo seller or small team that closes deals in WhatsApp chats on one number

    Better fit

    The Chat Quotient

    The CRM, reminders and AI sit inside WhatsApp Web with no API setup.[1]

  • Use case

    A Shopify store that wants WhatsApp campaigns and order tools connected

    Better fit

    Interakt

    Interakt includes Shopify on its Starter plan and above.[6]

  • Use case

    A support team that needs one shared inbox across WhatsApp and Instagram

    Better fit

    Interakt

    Interakt's inbox covers both channels.[5]

  • Use case

    Following up warm leads with paced outreach and AI replies

    Better fit

    The Chat Quotient

    Campaigns use random intervals and opt-outs, and the AI Agent replies to leads.[4]

  • Use case

    Keeping a lead pipeline and follow-up reminders without paying per message

    Better fit

    The Chat Quotient

    Pricing is per user, with no per-message charges from The Chat Quotient.[3]

  • Use case

    Large template campaigns to opted-in customers through official channels

    Better fit

    Interakt

    Interakt sends WhatsApp templates through the Business API.[5][6]

When Interakt is the better fit

If you need the official WhatsApp Business API, a shared inbox across channels, template campaigns at scale, a no-code chatbot builder or Shopify and payment integrations, Interakt is the better fit. The Chat Quotient does not offer any of those.

Frequently asked questions

What is a good Interakt alternative for a small business?

If you do not need the WhatsApp Business API, The Chat Quotient is a WhatsApp CRM that runs in WhatsApp Web on your existing number with no provider or API setup.[1]

Does The Chat Quotient need the WhatsApp Business API?

No. It works on your existing number inside WhatsApp Web. Interakt is built on the WhatsApp Business API.[1][5]

How does Interakt pricing compare with The Chat Quotient?

The Chat Quotient charges per user ($12 or $29 per month, plus a free Basic plan). Interakt's Growth and Advanced plans are $55 and $69 per month plus taxes, with WhatsApp template charges on top. Its Sales CRM and AI agents are priced separately in INR.[3][6]

Can I keep my existing number with Interakt?

Interakt describes coexistence for a number active on the WhatsApp Business app, and an older route that moves the number to the API. Check the current rules with Interakt before connecting.[7]

Can The Chat Quotient send official template broadcasts like Interakt?

No. It sends individual paced messages with daily limits and opt-outs, not official API template broadcasts.[4]

Does The Chat Quotient connect to Shopify like Interakt?

No. It is a standalone CRM with no store or payment integrations. Interakt lists Shopify, Razorpay, PayU and WooCommerce.[1][6]

Sources

Researched up to Oct 9, 2026. Primary sources are listed first.

  1. [1]
    The Chat Quotient: WhatsApp CRM (opens in a new tab) Primary

    thechatquotient.com/en/whatsapp-crm

  2. [2]
    The Chat Quotient: productivity tools (opens in a new tab) Primary

    thechatquotient.com/en/productivity-tools

  3. [3]
    The Chat Quotient pricing (opens in a new tab) Primary

    thechatquotient.com/en/pricing

  4. [4]
    The Chat Quotient: WhatsApp broadcast campaigns (opens in a new tab) Primary

    thechatquotient.com/en/whatsapp-broadcast-campaigns

  5. [5]
    Interakt home page (opens in a new tab) Primary

    interakt.shop

  6. [6]
    Interakt pricing (opens in a new tab) Primary

    interakt.shop/pricing/

  7. [7]
    Interakt: connect your WhatsApp Business app using the same number (opens in a new tab) Primary

    interakt.shop/resource-center/whatsapp-coexistence/

All comparisons

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